Content

The details are organised according to the respective sub-headers and colors across 3 websites as follows:

• Purpose
• Accuracy
• Credibility

1. Le Turtle Website
The purpose seems unclear and to a large extent, causing much confusion and ridicule. However, the instagram saves it all as it features the chefs, the food the restaurant would serve e.g. pasta, seafood, drinks, dessert etc. It is a modern french restaurant situated at New York City, United States. One would expect to view some forms of products branding such as marketing of signature dishes, wines etc to create customer awareness and engaging loyal customers to visit the website again. However, when clicks on to the hand symbol, some video clips of sexual dancing featuring a couple, a female model appearing in swim suit and a furry hand appears at the right-hand side touching the bum of the model suddenly who then quickly shoves the hand away. The video continues with the model lying on the ground and drawing an eye symbol. 4 flasks, with 3 flasks one-quarter filled with pink liquid appeared next. The last scene shows 2 models each carrying a cat. When clicks on to the hand symbol the second time, the website is diverted to 6 ghostly figures appearing, each dancing and swaying round a standing frame structure. When clicks on the third time, there shows a group of people dinning happily together. At other days when one revisits the website, somehow the website seems to be diverted to other new scenes that are incoherent to what the website is trying to communicate. There are some member logins in the Instagram under Utilities to enhance networking and enable members to stay connected to one another. In the instagram, there is a search bar that enables the audience to find any information e.g. pasta and the relevant information/images will appear.

There is no profile of the restaurant or its owner indicated on the website except the contact number. However, the instagram does show the photos of the 4 chefs. It is unclear what the symbol of the upright hand is meant for on the homepage as the hand symbol and the information intended to convey did not seem to align. Probably, it is to communicate the location of the restaurant and its opening hours. However, when clicks on to the hand symbol, some video clips of sexual dancing featuring a couple, a female model appearing in swim suit and a furry hand appears at the right-hand side touching the bum of the model suddenly etc. At other times, the menu appears when clicks on the hand symbol which does not correspond to the symbol. There seems to be a clickability issue where the link does not appear what it should be linking visitors to the correct links they would expect to see. On the other hand, when clicks on to the eye symbol to view the menu, the menu fortunately appears. When clicks on to the menu, the menu is also displayed on screen. In addition, when clicks on to the reservation symbol, there is no surprises too. It aligns to what it intends to communicate. For instance, the number of people expecting, the date and time for selection. Hence, some information (although not all) on the website is accurate to a certain extent.

When clicks on to the hand symbol, the audience is diverted to different links or website such as the video clips showing sexual dancing of a couple, a female model appearing in swim suit and a furry hand appears at the right-hand side touching the bum of the model suddenly etc. At other times when entering the website again to click on to the eye symbol expecting to see the menu earlier, an array of lights flashing upwards followed by a group of naked dancers dancing round and round continuously appear instead. After clicking on the second time, the menu then appears in small print and is represented by the abstract symbols again. The purpose of featuring the naked dancers and then the menu next appears unclear as well. These few encounters with the malfunctioning links, while leaving the audience clueless what is going on, it also reflected a lack of credibility, trustworthiness and sincerity as a could not be bothered connotation would most likely be felt by the audience visiting the website. The navigation while it appears simple has unfortunately caused more confusion and frustration as it does not depict what it has intended to. As there is no price list displayed in the website, transparency as a form of credibility could be an issue here. Audience may not feel safe patronising the restaurant. The information of the website could be updated on a timely manner.

2. Mean Sandwich
The purpose of this website is to create awareness and engage customers with its brand and products that it is a hot-griddled sandwich shop situated at Seattle. The menu is featured clearly on the website and the different categories of menu offered with the corresponding images and pricing are also shown. As it also accepts online order, the website provides the essential information needed such as food order, pricing and the estimated time of delivery etc. The online information made available to help customers find the required information is also comprehensive. There are a lot of possibilities where the audience could do and read at the website through twitter, instagrams or facebook. However, the blog section at the bottom of the page could not be accessed as it states under the heading Your Connection Is Not Private. The website also provides various services such as gift voucher, food catering and courier via Caviar app. Utilities such as shopping bag, member logins are observed. There is a search bar under the news section. The website also serves as an advertisement channel where job opportunities are posted for suitable applicants to apply.

There is a brief introduction of the restaurant and profile of the owners. The audience is surprisingly intrigued by the graphics of the mouth appearing on the homepage, giving clue that the website is related to food. There is no typos or misspellings sighted. The menu reflected on the website also corresponds to the image posted. Hence, there is no clickability issue as the link appears what it intends to link the audience to. Information for online delivery and eat-in are clearly indicated for audience to make options. There are photos under the page title and from the instagram as additional resources for audience to refer to. The words such as order, menu, contact, about, photos and news also representing as menu bar accurately reflects where it intends to link the audience to. The publishing date 2012-2018 Square.Inc. at the bottom of the page title under order keeps audience informed of how current the information is on the website.

As there is accurate representation of information on the navigation and menu bar, it creates a sense of clarity and trustworthiness. The pricing is also stated clearly for each food order. The website speaks a lot of credibility as it has a help button on editing a submitted order, orders being missed, or incorrect items delivered etc at the bottom page. There is also a legal clause on terms and conditions, privacy policy, law enforcement & Government Agency Requests for Information etc. The overall organisation and presentation of the webpage speaks credibility as it communicates how careful thoughts have been put in for the contents and the aesthetics views of the website does matter a lot.

3. SalazarLA.com
The restaurant has stated its purpose out front that it is a premiere destination for food and drinks offering a variety of menus throughout the day and night. It offers more possibilities what the dinners could do at the actual physical setting than on the webpage. The restaurant focuses on dinning-in customers rather than online purchases. Posting comments via blogs, making use of utilities such as shopping online, member logins, search engine etc are unavailable. As there is an auto playing music heard once accessing into the website, it could be annoying as the music does not seem to serve any purpose.

There is a brief introduction of the restaurant and names of the owners. When click on the navigation bar on check it on Jonathan Gold 101 Best Restaurants, it is diverted to subscription to digital access instead of the review section. Hence, there seems to be a clickability issue where the link does not appear what it should be linking visitors to the correct links they would expect to see. The text box below the Eternally Spinning Counter and the dancing MC Hammer Gif serves no purpose for audience to Correct the error!!!. Audience is unsure what error to identify as there is no information provided.

As there is a slight malfunction of the navigation/menu bar under the review section Jonathan Gold 101 Best Restaurants, the audience may perceive that the website is not maintained and updated regularly. The loads of reviews of the restaurant without selection could cause an overwhelming effect on the audience. On the other hand, the pricing is stated clearly on the menu. There is no help button nor any clause on terms and conditions, privacy policy made available on the website. The aesthetics views of the website seem lacking as bright colours and inconsistent fonts are used on dark background. Animated gif such as dancing MC Hammer Gif, Dancing Spot, the Grabby Mailbox, the Spinning Earth incorporated into the website may cause undue discomfort to the eyes. The Eternally Spinning counter seems to be misleading as it does not capture the number of visitors checking out the website. It creates a false impression as a result.